It’s a shame, but at any one time there are thousands of companies and small businesses that seem to be fighting losing battles when it comes to their SEO strategies. They think they’re making all the right moves and may have invested heavily in the process, but for some reason nothing positive is being returned.
While it might not be fair to call it good news as such, the one small silver lining in the grey is that more often than not it’s a case of extremely common mistakes standing in the way of success. And once the cause have been identified, putting it right becomes infinitely more plausible and spells a much better future than sitting idly by and watching the traffic flow elsewhere.
Here’s a look at three of the most common causes of SEO failure that can be remedied rather painlessly:
Your SEO Partner Has Become Lazy
From the newest SEO company Philippines has to offer right through to the home-based SEO services offered by private workers, you and you alone have to keep tabs on their performance. Any SEO firm worth siding with will insist on offering frequent reports and proposals regarding the process and the analytics gathered thereon – this is a fundamental basic of modern SEO. As such, if getting any real information is like drawing blood from a stone and silence has become the norm, chances are it’s time to make a switch. Whether they’re hard-fought approaches aren’t working or they’re just taking you for a ride is irrelevant – you’re gaining nothing so it’s time to go.
You’re Ignoring Google’s Algorithm Changes
99 times out of 100, a business that seems to fall off the rankings overnight has been hit by a change to Google’s indexation algorithms. These changes are going on all the time and thankfully most are modest enough not to have a huge effect, but when Google suddenly decides that one particular SEO element is no worthless, so too will be any campaign based around it. Sadly these changes cannot be predicted or avoided, which is why they also cannot be ignored. A strong SEO campaign must include a healthy and wide balance of components so that no matter which one craps out next, the rest will keep things moving with stability.
You’re Working with Bots in Mind and Forgetting Real Readers
Last but not least, it’s natural to assume that the strongest SEO campaigns possible will always be those that are devised with Google’s every desire in mind. But they’re not; in fact this is often a sure-fire way of dealing a website a bad hand. To write and develop websites for bots means that the actual readers of the website are relegated to second place, which is something that will show through in almost every detail. From over-optimized copy to too much needless text to poor navigation and so on and so forth, unless readers are kept in the number-one position, the SEO campaign won’t work. Google knows when a site has been scripted from the ground up with one purpose in mind and by the time the next algorithm update comes, you won’t get away with it.