Regional Economic Development | RED – Economic Plan

Three Reasons Your SEO Strategy is Failing

It’s a shame, but at any one time there are thousands of companies and small businesses that seem to be fighting losing battles when it comes to their SEO strategies. They think they’re making all the right moves and may have invested heavily in the process, but for some reason nothing positive is being returned.

While it might not be fair to call it good news as such, the one small silver lining in the grey is that more often than not it’s a case of extremely common mistakes standing in the way of success. And once the cause have been identified, putting it right becomes infinitely more plausible and spells a much better future than sitting idly by and watching the traffic flow elsewhere.

Here’s a look at three of the most common causes of SEO failure that can be remedied rather painlessly:

Your SEO Partner Has Become Lazy

From the newest SEO company Philippines has to offer right through to the home-based SEO services offered by private workers, you and you alone have to keep tabs on their performance. Any SEO firm worth siding with will insist on offering frequent reports and proposals regarding the process and the analytics gathered thereon – this is a fundamental basic of modern SEO. As such, if getting any real information is like drawing blood from a stone and silence has become the norm, chances are it’s time to make a switch. Whether they’re hard-fought approaches aren’t working or they’re just taking you for a ride is irrelevant – you’re gaining nothing so it’s time to go.

You’re Ignoring Google’s Algorithm Changes

99 times out of 100, a business that seems to fall off the rankings overnight has been hit by a change to Google’s indexation algorithms. These changes are going on all the time and thankfully most are modest enough not to have a huge effect, but when Google suddenly decides that one particular SEO element is no worthless, so too will be any campaign based around it. Sadly these changes cannot be predicted or avoided, which is why they also cannot be ignored. A strong SEO campaign must include a healthy and wide balance of components so that no matter which one craps out next, the rest will keep things moving with stability.

You’re Working with Bots in Mind and Forgetting Real Readers

Last but not least, it’s natural to assume that the strongest SEO campaigns possible will always be those that are devised with Google’s every desire in mind. But they’re not; in fact this is often a sure-fire way of dealing a website a bad hand. To write and develop websites for bots means that the actual readers of the website are relegated to second place, which is something that will show through in almost every detail. From over-optimized copy to too much needless text to poor navigation and so on and so forth, unless readers are kept in the number-one position, the SEO campaign won’t work. Google knows when a site has been scripted from the ground up with one purpose in mind and by the time the next algorithm update comes, you won’t get away with it.

Selling on eBay: Finding and Buying Products to Sell

EBay can be a very powerful tool for anyone looking to make some extra money, but a user’s success is based on following the proper guidelines and avoiding common pitfalls seen in the industry. Today we are going to look at tackling one of the initial challenges eBay sellers face: finding the products you want to sell. Developing your inventory properly can make or break your operation, so we put together a few tips on finding good sources for products.


Wholesalers purchase large amounts of merchandise from manufacturers at a low cost and in turn sell the products to businesses, passing along those savings. Many eBay sellers use wholesalers as their suppliers, but navigating around the dozens of scams to navigate around while looking for the wholesaler that works for you. Sources like Yahoo! Directory offer lists of reputable wholesalers, while you should completely avoid people selling wholesaler lists. Remember, if the list of wholesalers is good there is no need to sell it (Source: eBay Drop shipping).


Liquidators offer excellent prices on merchandise for resale, although do not expect to use it as a consistent source. Liquidators often sell damaged or used goods, but some sell new/returned items. Much like finding a good wholesaler, do some research before choosing a liquidator to do business with (Source: Dealing with Drop-Shippers on eBay).

Outlet Stores

Outlet stores will have HUGE markdowns on clothing at the end of every season, anywhere from 40% to sometimes 90%. This can be a very lucrative process for sellers targeting places overseas where certain fashions are not readily available or priced up due to their import status. You can sell the items you acquire immediately for a quick profit, or hold the items to sell once back in season. Items like exclusive jeans and sneakers do quite well.


Selling original art or handmade crafts can draw in potential customers by offering products you can’t find anywhere else on eBay or otherwise. Contacting local artists (who don’t already have a presence online) and working out a consignment agreement could be potentially quite profitable for both parties.

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